As an important pilot target for shale gas exploration and development in China, the Longmaxi Formation shale in the Dianqianbei Area is characterized by high content of nitrogen, which severely increases exploration risk. Accordingly, this study explores the genesis of shale gas reservoir and the mechanism of nitrogen enrichment through investigating shale gas compositions, isotope features, and geochemical characteristics of associated gases. The high-nitrogen shale gas reservoir in the Longmaxi Formation is demonstrated to be a typical dry gas reservoir. Specifically, the alkane carbon isotope reversal is ascribed to the secondary cracking of crude oil and the Rayleigh fractionation induced by the basalt mantle plume. Such a thermogenic oil-type gas reservoir is composed of both oil-cracking gas and kerogen-cracking gas. The normally high nitrogen content (18.05%–40.92%) is attributed to organic matter cracking and thermal ammoniation in the high-maturity stage. Specifically, the high heat flow effect of the Emeishan mantle plume exacerbates the thermal cracking of organic matter in the Longmaxi Formation shale, accompanied by nitrogen generation. In comparison, the abnormally high nitrogen content (86.79%–98.54%) is ascribed to the communication between the atmosphere and deep underground fluids by deep faults, which results in hydrocarbon loss and nitrogen intrusion, acting as the key factor for deconstruction of the primary shale gas reservoir. Results of this study not only enrich research on genetic mechanism of high-maturity N2 shale gas reservoirs, but also provide theoretical guidance for subsequent gas reservoir resource evaluation and well-drilling deployment in this area.